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Tips on creating a good CPC campaign.
Over the past few months I have been asked a number of times about what my thoughts were on CPC or PPC campaigns and if I thought they were worth while. Currently we allocate a percentage of marketing...
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Tips on creating a good CPC campaign. Part 2
In the last post I talked about the creation of a good ad. In this post I’m going to talk about keyword selection and the creation of a Landing Page. But first, I want to say one more thing about...
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Adtech Conference session podcasts
Adtech just released the podcasts of many of their session today. There are some excellent conversations mixed in there. I suggest you take a look and listen. Here they are> The post Adtech...
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It’s Alive!!
It’s official, the Morinsight Forum is live today. I am really excited to bring this new feature to you today. My hope is that it will be a place of open discussions about lead providers, lead...
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Google Releases Audio Ads
Google finally releases the addition of Audio Ads to all Google Adwords users. There new radio ad platform is extremely simple to use and reveals a never before convenience in purchasing radio spots....
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Leads2007, Day 1 Recap
Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to...
View ArticleGoogle’s CTR Growth Has Stalled
The sky is falling! The Sky is falling! ComScore released numbers stating that Google’s search marketing produced a 0% increase from the previous year. A complete article can be found at Silicon Alley...
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